🌈 PRIDE Colour Facts: YELLOW

pride colour facts

July is Pride Month and as strong allies, the CBUAG is launching a brand new column here on our blog where, for the next 6 weeks, we will be bringing you fun facts about each colour in the pride rainbow! These facts can be anything from their symbolism to their origin in paint production. Stay tuned to learn all about the colours: RED, ORANGE, YELLOW, GREEN, BLUE, PURPLE. This week we are going to look at YELLOW and its place in history.

Here are 7 interesting facts about the first colour of the Pride Rainbow, YELLOW.

1. Popularity

Based on various surveys across the world, 40% of people say that blue is their favourite colour while YELLOW is among one of the most disliked colours.

2. Taxi!

In many  countries taxies are painted YELLOW. This common practice started in Chicago by John D. Hertz when he painted his taxi’s yellow based on a University of Chicago study alleging that YELLOW is the colour most easily seen at a distance. This is why you will also find yellow school buses and yellow road warning signs.

3. Klimt

One of the most iconic artworks is The Kiss (1907) by Klimt. This was created during his golden period. He was inspired by the Byzantine mosaics and began using gold leaf in his oil paintings. Later this would become his signature style.

4. Greek Mythology

Many cultures around the world worshiped the YELLOW sun and used it as a symbol of the divine. “According to Greek mythology, the sun-god Helios wore a yellow robe and rode in a golden chariot drawn by four fiery horses across the heavenly firmament. The radiant yellow light of the sun personified divine wisdom.”

Helios as depicted by unknown artist

5. Indian YELLOW

According to folklore, though no solid evidence can be found to support this claim, the dark, sometimes orange, YELLOW pigment called “Indian YELLOW” was originally manufactured in rural India from the urine of cattle fed only on mango leaves and water. We can now synthetically manufacture the pigment without urine.

6. Hunger

YELLOW is known to be a stimulus and to promote hunger and appetite, especially when paired with red. This is why so many food companies incorporate YELLOW into their logos and/or interior design.

7. Madness

YELLOW is often associated with the overly energetic minded, the “mad”. Frida Kahlo explained her colour theory in one of her diaries and said that she uses YELLOW to represent “madness, sickness, [and] fear” and green-YELLOW to represent “more madness and mystery…all the ghosts wear clothes of this color, or at least their underclothes”.

Frida Kahlo. The Two Fridas, 1939. Oil on canvas, 5'9" x 5'9". Museum of Modern Art, Mexico City.

Frida Kahlo. The Two Fridas, 1939. Oil on canvas, 5’9″ x 5’9″. Museum of Modern Art, Mexico City.

Stay tuned next week for some interesting facts about the colour GREEN!


5 thoughts on “🌈 PRIDE Colour Facts: YELLOW

  1. Pingback: 🌈 PRIDE Colour Facts: ORANGE | CBU Art Gallery Blog

  2. Pingback: 🌈 PRIDE Colour Facts: RED | CBU Art Gallery Blog

  3. Pingback: 🌈 PRIDE Colour Facts: GREEN | CBU Art Gallery Blog

  4. Pingback: 🌈 PRIDE Colour Facts: BLUE | CBU Art Gallery Blog

  5. Pingback: 🌈 PRIDE Colour Facts: Purple | CBU Art Gallery Blog

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